Thanks to the internet is born a new class of lender dedicated to peer loans or social loans, such as Zopa, Lending Club and Prosper, which lend money directly to people and projects, eliminating intermediaries and the high fixed costs of large financial institutions.
Peer to Peer Bank
Internet-based financing reduces the marginal cost of lending money almost to zero and this translates into lower fees or interest. Zopa, for example, has presented millions of pounds sterling in the United Kingdom. As abounds in it Jeremy Rifkin in his book The society of zero marginal cost:
At the end of 2012, social credit institutions had managed 1.8 billion dollars in loans and large banks were forced to pay attention to them.
Thanks to all this, works of all kinds are being carried out, some of which could never have been born by traditional channels, from technology to works of art, going through urban improvements and micro-patronage.
The latter phenomenon is represented by platforms such as Kickstarter, which was born in April 2009 and is the most important micromanagement company in the world.
In its various incarnations, the economy based on sharing is a hybrid entity that is partly a market economy and partly a social economy. The market economy is regulated by laws and is governed by rules inherent to the capitalist system, but the social economy, being a commons, is regulated differently: part of its supervision and regulation is the responsibility of the State, but the rest is governs by rules of self-government that millions of people voluntarily accept to participate in the commons.